Search Engine Optimisation

Alperia Design can integrate existing or new databases and create applications which allow your customers to not only access products and data, but display the results in innovative and visually compelling ways.

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The majority of web traffic is driven by the major commercial search engines - Google, Bing, Yahoo! and others. It can be a tremendous disadvantage if your site cannot be found by the major search engines or your content is not added to their databases. There can be great opportunities available for website visibility provided from search - a higher profile to customers being one of them. Whatever your site provides: content, services, products, or information, search engines are a primary method of navigation for almost all Internet users.

Search queries (search words people use when typing into Google etc) are immensely important . Search engine traffic can make (or break) an organisation's success and target visitors to a website. They can also provide publicity, revenue, and exposure. Investing in SEO, whether in time or finances, can, depending on your type of company, add value to your business.

When creating, or updating your site, I can make sure that duplicate content, titles and tags are eliminated and that all links are correct. I can also make sure that all the URLs (site addresses) are search engine friendly (human readable). A sitemap.xml file is generated and stored with your site and the pages have meaningful headings and text is in context.

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